Letters are pouring in to the U.S. Federal Trade Commission that they should block google from buying over AdMob as it prevents competition.
Both companies combined would dominate the mobile advertising sector, giving it 40 percent of the mobile share. This could eventually hurt consumers.
Google reportedly payed US$750 million in stock for AdMob. There has been rumors that Apple Inc. was interested in the purchase but was too slow in sealing the deal.
Their main focus of the deal is to push mobile advertising into the hands of the iPhone customers. (Apple Inc. and Googles relationship has been getting more aggressive lately.
Personally, I feel that Google made the right choice by buying over AdMob to dominate the mobile advertising. This means more revenue for Google! Do I hear "KACHING"?
Wednesday, December 30, 2009
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